The Changing Popularity of Wine Styles: Key Future Trends

As consumer tastes evolve and new wine styles emerge, the wine industry is constantly adapting to meet the changing preferences of its clientele. In recent years, a number of trends have shaped the popularity of various wine styles, and these trends show no signs of slowing down. In this article, we will explore the changing popularity of wine styles, focusing on key future trends that are likely to shape the industry in the years to come.

The Rise of Low- and No-Alcohol Wines

Driven by an increasing emphasis on health and wellness, the demand for low- and no-alcohol wines has grown significantly. Consumers are seeking out alternatives to traditional alcoholic beverages that still deliver a high-quality experience without the associated health risks or potential for intoxication. As a result, winemakers are developing innovative methods to produce low-alcohol wines that retain their flavor and complexity, as well as completely alcohol-free options that mimic the taste and mouthfeel of their alcoholic counterparts.

A Shift Towards Natural and Minimal Intervention Wines

With the growing awareness of environmental issues and a desire for more authentic, artisanal products, consumers are increasingly drawn to natural and minimal intervention wines. These wines are produced with limited use of chemicals, additives, and technological intervention, resulting in a more transparent expression of the grape and terroir. This trend is likely to continue, with more wineries adopting organic, biodynamic, and minimal intervention practices in both viticulture and winemaking.

The Growing Popularity of Sparkling and Rosé Wines

Sparkling and rosé wines have experienced a surge in popularity in recent years, driven in part by their versatile nature and increasing quality. Sparkling wines, once reserved primarily for celebrations, are now being embraced as an everyday option, with styles ranging from classic Champagne to Italian Prosecco and Spanish Cava. Meanwhile, rosé wines have shed their reputation as simple, sweet wines and are now recognized for their diverse styles and complexity. As consumers continue to explore new wine styles and regions, the popularity of sparkling and rosé wines is likely to remain strong.

The Emergence of Orange and Skin-Contact Wines

Orange and skin-contact wines, made by fermenting white grapes with their skins, have experienced a resurgence in popularity as consumers seek out unique and unconventional wine styles. These wines, which range from slightly hazy to deeply amber in color, offer complex and distinctive flavor profiles, with tannic structure and pronounced aromatics. As winemakers continue to experiment with different grape varieties and production techniques, the popularity of orange and skin-contact wines is expected to grow.

The Revival of Indigenous Grape Varieties and Lesser-Known Regions

In the search for new and distinctive wine styles, consumers are increasingly turning to indigenous grape varieties and lesser-known wine regions. These wines often offer unique expressions of terroir and a sense of discovery, as well as the opportunity to support small-scale, artisanal producers. Examples of such trends include the growing interest in wines made from ancient Georgian grape varieties, the resurgence of Greek and Portuguese indigenous varieties, and the exploration of lesser-known Italian and Spanish regions.

The changing popularity of wine styles reflects the evolving tastes and preferences of consumers, as well as the dynamic nature of the wine industry itself. As winemakers continue to innovate and experiment with new techniques, grape varieties, and regions, we can expect to see even more diversity and excitement in the world of wine. By staying attuned to these trends, the industry can better anticipate and meet the demands of its customers, ensuring that the wine landscape remains vibrant and engaging for years to come.

Written by

Bernard Marr has a deep passion for wine. He has written hundreds of articles on wine, including features for Forbes, covering wine-making and industry trends. Away from the world of wine, Bernard is a world-renown business and technology futurist. He is the award winning author of over 20 best-selling books and has a combined audience of nearly 4 million people across his social media channels and newsletters.

Wine Sections

Tasting and Enjoying Wine | Bernard Marr | Wine Cellar

Tasting & Enjoying Wine

Understanding Wine Making | Bernard Marr | Wine Cellar

Understanding Wine Making

Understanding Wine Regions | Bernard Marr | Wine Cellar

Understanding Wine Regions

Understanding Grape Varieties | Bernard Marr | Wine Cellar

Understanding Grape Varieties

Understanding Wine Labels | Bernard Marr | Wine Cellar

Understanding Wine Labels

The Wines of the World | Bernard Marr | Wine Cellar

The Wines of the World

Wine Trends & Technology | Bernard Marr | Wine Cellar

Wine Trends & Technology

Wine and Food Pairing | Bernard Marr | Wine Cellar

My Wine Adventures

Wine & Food Diary | Bernard Marr | Wine Cellar

Wine and Food Pairing

Wine Reviews | Bernard Marr | Wine Cellar

Wine Reviews

Some of my most memorable wines